The design track
Europe’s largest gathering for designers, bringing together artists, graphic designers and creatives from all disciplines and corners of tech.
Join the creatives defining the future of design next November at Web Summit.

You’ll now get exclusive access to speaker announcements, ticket discounts and much more.

Thanks for subscribing to the Web Summit newsletter.

creatiff

As technology enters a new era, so does design. creatiff celebrates the people behind the blueprints for societies of the future. Your ticket gives you access to all creatiff sessions, as well as to roundtables, masterclasses and other 25-plus tracks at Web Summit.

What's happening?

Where once brand purpose was little more than a line in a mission statement, it’s now key to consumer choice. What does this mean for the relationship between consumers and brands, and how can design improve it? How can companies define and realise their brand purpose, and where do innovation and new technologies fit in?

The brave new brand world

Modern design is always a work in progress. It can be complex, chaotic and subject to constant change. Navigating the product cycle from conception to shipping is fraught with problems, challenges and unknown unknowns. Hear from industry experts and product leaders for perspectives and best practices on how to successfully deliver world-class technology.

Delivering the end product 

Never before has humanity spent so much time in virtual environments. Possibilities in the metaverse and Web3 abound. But what have been the major aesthetic shifts from app designers and content creators, and how has user behaviour changed? What trends are we seeing in UX and UI design in 2024 and beyond?

UI and UX in Web3

The barriers to entry into the design industry are gradually being lowered. The focus is shifting from how we create to what we create. Specialist work that once took hours now takes only minutes. It&#8217;s an exciting time for creatives, leaving them with more freedom to focus on the big ideas rather than a single process. But what will the ‘can&#8217;t live without it’ design tool be for 2024?

Next-gen design tools 

Meet some of our past design speakers

Dylan Field

Co-founder & CEO

Melanie Perkins

Artistic director

Virgil Abloh

Chief Product Officer

Scott Belsky

Sairah Ashman

Ynon Kreiz

Partner & Principal Designer

Sagi Haviv

Designer, Lecturer & Creative Director

Yiying Lu

David Droga

Luke Southern

Chief Design Officer

Amy Thibodeau

John Maeda

Podcast Host

Debbie Millman

Founder & CEO

Hovhannes Avoyan

Partner

Emily Oberman

Companies that attend

"It might end up just being practical if we get used to doing difficult things."

Kate Swanborg, SVP of Technology Communications, DreamWorks Animation

“Pieces of content – featured films – are infused with more technology than planes.”

&nbsp;
Brian Collins, Founder &amp; Chief Creative Officer, COLLINS,

"Creativity is the tool that disrupts bad habits with originality."

Never miss another speaker announcement

Creatiff | Tracks | LIS24