Driven by privacy regulations, economic factors and advancements in AI technology, marketing teams are turning to AI and machine learning to enhance campaign effectiveness and reduce expenses. Uncover the opportunities, consequences and ethical considerations of mass deployment of AI in marketing and advertising.

Harnessing the power of influencer marketing involves capitalising on the trust and influence of prominent content creators. By partnering with influencers, an organisation can gain direct exposure to a specific audience segment that actively seeks and desires their product. Discover effective strategies to use the potential of influencer marketing to amplify brand visibility and drive sales.

Brands are increasingly embracing community-driven marketing, proactively building and managing communities to cater to their own needs and their customers’ needs. Explore proven techniques for creating, nurturing and expanding a vibrant community around your brand or business, maximising its potential impact and fostering lasting customer relationships.

Purpose and authenticity play crucial roles in helping a business stand out from the fierce competition on search engine results pages. Marketers must reassess the underlying motivation, methods and target audience of their content. Top CMOs are insights into crafting branded content and messaging that aligns with the values of a target audience, meeting their needs and desires effectively.