Forget what you’ve learned about marketing, as we explore how technology has transformed the industry. Global giants, CMOs, international brands, and adtech startups dive into the new landscape at PandaConf.

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Khalid El Khatib, CMO, Stack Overflow, on PandaConf stage during day three of Web Summit 2022

PandaConf

PandaConf leaves no stone unturned while diving into the future of marketing, exploring current trends through four curated content streams. Your ticket gives you access to every PandaConf session, as well as to roundtables, masterclasses and other 24 tracks at Web Summit.

What's happening?

Driven by privacy regulations, economic factors and advancements in AI technology, marketing teams are turning to AI and machine learning to enhance campaign effectiveness and reduce expenses. Uncover the opportunities, consequences and ethical considerations of mass deployment of AI in marketing and advertising.

AI and automation

Harnessing the power of influencer marketing involves capitalising on the trust and influence of prominent content creators. By partnering with influencers, an organisation can gain direct exposure to a specific audience segment that actively seeks and desires their product. Discover effective strategies to use the potential of influencer marketing to amplify brand visibility and drive sales.

Influencer marketing

Brands are increasingly embracing community-driven marketing, proactively building and managing communities to cater to their own needs and their customers&#8217; needs. Explore proven techniques for creating, nurturing and expanding a vibrant community around your brand or business, maximising its potential impact and fostering lasting customer relationships.

Brand loyalty and community building

Purpose and authenticity play crucial roles in helping a business stand out from the fierce competition on search engine results pages. Marketers must reassess the underlying motivation, methods and target audience of their content. Top CMOs are insights into crafting branded content and messaging that aligns with the values of a target audience, meeting their needs and desires effectively.

Purpose and authenticity

Meet our 2023 marketing speakers

Director

Annabelle Baker

Co-founder / CEO

Abhay Singhal

Sairah Ashman

Chief Marketing Officer

Mary Carmen Gasco-Buisson

Co-founder & Co-CEO

Andy Shovel

CEO & Influencer

Mari Maria

Co-founder & CEO

Monique Lima

Chief Experience Officer

Thorsten Mühl

Robby Yung

Pro Bodyboarder

Joana Schenker

Founder & CEO

Jacob Pace

Co-founder

Brian Collins

Companies that attend

Mada Seghete, Co-founder &amp; VP of Marketing, Branch

“Refocus on owned and organic channels.”

Anna Anderson, Director of Influencer, Condé Nast