As sport plays catch-up to the innovation speed of big businesses across industries, the competition to be at the top of the game – both on and off the pitch – has never been stiffer. Uncover the latest tech helping athletes and execs gain that extra yard. 

With athletes continuing to market themselves as more than just the sport they play, discover the ventures and routes athletes are taking to become ‘more than an athlete’. No longer told to “shut up and dribble”, athletes at the forefront of new business ventures, media and social change take this opportunity to use their voices. 

Thought 2022 was the peak of sportswashing? No such luck… With continued football investment from authoritarian regimes, the golf world turned on its head once again, and certain deals yet to be finalised, the practice is going nowhere fast. Will public outrage ever outweigh money?

Every year, people say ‘this is the year for women’s sports’. In 2023, it finally feels as though that could be true, with a World Cup down under getting plenty of attention, womens sports across the US beating out their male counterparts, and investment and viewership never higher. What is the next revolution for women in sports as their stage continues to grow?