Sports and business collaborate on our SportsTrade stage, as we explore how tech is changing the face of some of the world’s oldest pastimes. Athletic icons, sports brand giants, tech companies and more discuss the curveballs tech will throw at us over the next few years.

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SportsTrade

The sports industry has been transformed by the rise of esports, athlete’s personal brands, biometrics and more. SportsTrade brings the world’s leading sports stars, experts, brands, media and retailers together under one roof to discuss the sports world’s next play. Your ticket gives you access to all SportsTrade sessions, as well as to roundtables, masterclasses and other 24 tracks at Web Summit.

What's happening?

As sport plays catch-up to the innovation speed of big businesses across industries, the competition to be at the top of the game – both on and off the pitch – has never been stiffer. Uncover the latest tech helping athletes and execs gain that extra yard. 
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Tech moves everything around me

With athletes continuing to market themselves as more than just the sport they play, discover the ventures and routes athletes are taking to become ‘more than an athlete’. No longer told to “shut up and dribble”, athletes at the forefront of new business ventures, media and social change take this opportunity to use their voices.

The mogul effect

Thought 2022 was the peak of sportswashing? No such luck… With continued football investment from authoritarian regimes, the golf world turned on its head once again, and certain deals yet to be finalised, the practice is going nowhere fast. Will public outrage ever outweigh money?

Cash v conscience 

Every year, people say ‘this is the year for women’s sports’. In 2023, it finally feels as though that could be true, with a World Cup down under getting plenty of attention, womens sports across the US beating out their male counterparts, and investment and viewership never higher. What is the next revolution for women in sports as their stage continues to grow?

Women’s sports: The time is now

Meet our past sports speakers

Tennis Player

Serena Williams

Goodwill Ambassador

David Beckham

Entrepreneur & Tennis Legend

Maria Sharapova

Investor

Shaquille O'Neal

WWE Superstar

Becky Lynch

Manager and Head Coach

José Mourinho

Professional Boxer & Ambassador

Wladimir Klitschko

Co-founder & President

Meghan Klingenberg

Football legend

Thierry Henry

Founder & CEO

Jessica Ennis-Hill

Owner

Mark Cuban

NBA All-Star & Entrepreneur 

Carmelo Anthony

Companies that attend

Dr Wladimir Klitschko, Klitschko Ventures

“It's important that we prepare during our first career for our next one. If we are unprepared, we're going to get knocked out.”

André Villas-Boas, Football Manager, ProEleven

“Generation X and generation Z demand different types of leaders.”

Patrice Evra, Footballer &amp; Entrepreneur